Day 2: Select a Topic
Now that you’ve determined which niches interest you and are profitable, your next step is to select a topic from within that niche. In other words, you’re going to determine what it is your audience wants the most in terms of information.
NOTE: Pull out the research you completed (and saved) in the last step, as you’ll use it for today’s lesson.
Let’s get started…
Look for Bestsellers
The single best way to find out what topics people are likely to buy in your niche is to find out what they’re ALREADY buying (and then create something similar yet better).
Here’s how to do it...
- Find bestsellers. You can visit marketplaces like Amazon.com, ClickBank.com and Udemy.com. Take note which products (topics) are bestsellers.
- Look for competition. If a topic has multiple products around it, that’s a good sign the topic's popular. It’s even better if multiple competing products are bestsellers.
- Search niche websites. What info-products are the top sites in your niche selling?
- View advertising. This includes ads on niche sites as well as the paid ads on sites like Google and Facebook. If a marketer spends money (over a long period of time), advertising a particular info-product, that’s a sign the topic is raking in the profits.
Even better if you see many marketers advertising similar products.
Point being...
Look for evidence, a particular topic is selling well in your niche. Then your goal is to create something on the same topic...
"BUT," your product should be even better. For example...
Instead of just selling a weight-loss guide, you’d sell a package that includes dieting information, as well as tools such as shopping lists, recipes, meal plans, calorie counters, checklists and more.
See What’s Popular In Communities
Your next step is to research popular discussion communities to see which topics keep popping up repeatedly. These communities include...
- Blogs.
- Forums.
- Facebook groups.
- Q&A sites like JustAnswer.com and Quora.com.
For example...
If people on a question and answer site repeatedly ask about the best free ways to generate website traffic, then you’ll know that’s a potential topic for a marketing bundle
(NO thinking involved... just follow the market!).
Ask Your Audience
Another way to discover what your audience wants is to survey them. You can do this formally, by creating a survey using SurveyMonkey.com or a similar tool. Or you can do it informally, by asking open-ended questions in niche communities to figure out what people want.
TAKE NOTE: what people SAY they’ll buy and what they’ll actually buy are two different things. That’s why this method should never be used in isolation. If you do, then use it to confirm your research as well as to get ideas of the types of tools and info to include in your bundle.
TODAY’S TASK
Your task today is to walk through the steps you just learned and pick a topic for your profitable bundle. Make sure the topic is broad enough to allow you to create an entire package around it, complete information (e-books, reports and articles), as well as tools (e.g., checklists, worksheets, templates, swipes, etc.).